Infância comprada: hábitos de consumo na sociedade contemporânea (Bought Childhood: consumption habits in contemporary society)

The present article has as a central theme the question of the wild consumption between Brazilians' teenagers and children. The media, mainly the televising one, is used as an instrument of incentive to the inadequate consumption. Various reasons have taken the children to be periods drawn out in front of the television, passing the time or running away from the violence of the great cities, among others; increasing the exposition of the young to the appeals for consumption. Recent studies point out that the media comes investing in the public of children as an excellent market of consumers. Giving the new configurations of the social question, it is instigated, in this essay the discussion about the commitment of the young displayed to the consumption's enhancement, as form to get pleasure, and the consequences of this influence on the children, whose structure is still in the process of formation.