Creativity, Task Complexity, and Intuitive versus Analytical Problem Solving

Using 40 Ss the relative effectiveness of intuitive and analytical problem solving was determined as a function of creativity and task complexity. A three-way analysis of variance yielded a significant three-way interaction between thinking mode (intuition or analysis), task complexity, and creativity (as measured by the Barron-Welsh Art Scale). More creative Ss found intuition more effective for a complex task, analysis on the simple task; this relation was reversed for the less creative Ss.