Managerial Judgement in a Competitive Bidding Model

The basic Friedman model is extended to allow for bias in cost estimates and the use of management judgement on market trends. The estimated mean bid is used as a parameter. Simulation, using data from four construction companies, is used to evaluate the performance of the resulting model. A sensitivity analysis is used to determine the required accuracy for the management estimate. A brief account is given of the introduction of the model as a practical tool of top management in a major construction firm.