Data verifications for online social networks

OF THE DISSERTATION DATA VERIFICATIONS FOR ONLINE SOCIAL NETWORKS by Mahmudur Rahman Florida International University, 2015 Miami, Florida Professor Bogdan Carbunar, Major Professor Social networks are popular platforms that simplify user interaction and encourage collaboration. They collect large amounts of media from their users, often reported from mobile devices. The value and impact of social media makes it however an attractive attack target. In this thesis, we focus on the following social media vulnerabilities. First, review centered social networks such as Yelp and Google Play have been shown to be the targets of significant search rank and malware proliferation attacks. Detecting fraudulent behaviors is thus paramount to prevent not only public opinion bias, but also to curb the distribution of malware. Second, the increasing use of mobile visual data in news networks, authentication and banking applications, raises questions of its integrity and credibility. Third, through proofof-concept implementations, we show that data reported from wearable personal trackers is vulnerable to a wide range of security and privacy attacks, while off-theshelves security solutions do not port gracefully to the constraints introduced by trackers. In this thesis we propose novel solutions to address these problems. First, we introduce Marco, a system that leverages the wealth of spatial, temporal and network information gleaned from Yelp, to detect venues whose ratings are impacted by fraudulent reviews. Second, we propose FairPlay, a system that correlates review activities, linguistic and behavioral signals gleaned from longitudinal app data, to