Audience history survey system and method using mobile telecommunication terminal capable of receiving broadcasting service

An audience history survey system using a mobile telecommunication terminal capable of receiving a broadcasting service and a method thereof are provided to transmit stored audience information by forming a return channel when a control signal is inputted, and to arrange personal information or subscriber information in connection with information necessary for statistical processing, thereby collecting, arranging, inputting, and analyzing a subscriber's tendency. A broadcasting center server(10) delivers a broadcasting signal with a delivery control signal of audience information. A mobile communication terminal(40) has a broadcasting receiver(30) for receiving the broadcasting signal, and stores the audience information while interfacing with the broadcasting receiver(30). A mobile communication network(50) receives the audience information, and transmits mobile communication subscriber information and the audience information. An audience history survey server(70) receives the audience information and the subscriber information, associates the received information with broadcast receiving subscriber information of the center server(10), and requests the center server(10) to send the contents of an audience history survey.