A Creative Model of Modern Company Management on the Basis of Semantic Technologies

This article is devoted to the search for a solution to a scientific and practical problem of the search for a replacement of the traditional model of company management of the form “human-human”, related to high managerial expenses and the strong influence of “human factor”. The purpose of the work is to develop a creative model of modern company management on the basis semantic technologies. The core of the methodology of this research is the systemic approach, which allows for the presentation of company management as a system of interconnected elements, and the “black box” approach which allows for the study of the system’s reaction to the changes that take place in managerial processes. The authors offer a creative model that allows managing a modern company in the form “computer-human” with a perspective of its transformation into the form “computer-computer” with the distribution of semantic technologies. As a result of the research, the authors come to the conclusion that under the conditions of formation of the information society there appears a possibility of reducing the role of a human in the process of company management by means of automation of managerial processes. A perspective tool of the provision of such automation is semantic technologies, which allow bringing down the human’s participation in the process of a modern company management to a minimum and replacing a lot of managers by one computer, as well as rationalization of managerial processes.