Media use and Media Attitude Changes with Age and with Time

Abstract The growing economic importance of the older age segment of society dictates a closer look at its media use and attitudes and how it differs from younger segments. The current study indicates that both the use of mass media and attitudes towards mass media differ between young, middle-aged, and older persons. Also, attitudes toward mass media have changed since the early 1960's. In a direct comparison with data reported in 1963, the current study shows that persons of all ages, and particularly senior citizens, are placing much more reliance on television for news and information. Newspapers appear to be losing influence while mixed trends are observed for radio and magazines.