The authors consider how one can design research studies so that they meet the needs of the technical communications community and serve as the basis of a unified theory. This research design involves the following steps: establish hypotheses to clearly identify what it is that you are trying to find out; determine how you can test those hypotheses and only those hypotheses and not be distracted by extraneous factors; clearly identify what extraneous factors might affect the results you get; identify what you expect to find if the hypothesis holds, and identify what else might produce the same results; find ways to discriminate between causes, and design a research strategy that controls these extraneous factors; collect your data and submit it to rigorous analysis; compare these results to the hypotheses and identify your level of confidence in accepting or rejecting any or all of the hypotheses; and, finally, identify the impact of your current findings and their implications for further research.<<ETX>>
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