The portable media device having a display power management

Discloses an improved technique for controlling power using a display device (610). The improved techniques at an appropriate time to reduce power consumption reduction in display intensity. In one embodiment, the display intensity may be controlled according to the type of content being displayed. In another embodiment, the display intensity may be controlled according to the characteristics of the content being displayed. In a further embodiment, the display intensity may be controlled according to the types and characteristics of content being displayed. The improved technique is very suitable for the portable media device.