History and Cultural Production in Southern California

In the early twentieth century, Spanish-Colonial Revival became embedded in the local culture of Southern California. However, this architectural style did not simply appear, rather it was materialized by architects, builders, realtors, and manufacturers of construction materials who built for and sold to homeowners. This process, however, was not simply about using “history” and “heritage.” Rather, these social actors had to legitimize the ubiquitous use of red-tile roofing and cement stucco to establish new aesthetic norms and conventions for the vernacular landscape. As such, this article will look at the relationship between the political economy of building and aesthetics in the shaping of the vernacular landscape.

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