Ice-snow culture is one of Harbin's unique regional culture. With the rapid development of cold region tourism, there is a huge potential value in the development of ice-snow entertainment products. In this paper, Tourists' demands for ice-snow products is analyzed by three types of survey, of which the interactive and participant recreational activities are the most popular. Then the design elements are extracted from the characteristics of Harbin's ice-snow culture, and the design direction of ice-snow entertainment products are positioned. Finally our design concepts and methods are shown through the creative design examples as Ice Dancer and Ice Slide, which are able to provide an exciting way for participants closely touching the ice-snow environment. The tourists' emotional experience is very important for ice-snow products design. The design concepts and methods are expected to help the ice-snow entertainment product innovation design.
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