A Competitive Strategy Analysis on China's Emerging Mobile TV Industry

This paper investigates the fast-growing mobile TV industry in China. It uses a competitive strategy perspective to examine relations among main players and forces, including the incumbent 3G mobile operators, cable operators as new entrants, other emerging techniques, content providers as the suppliers and subscribers as the demanders. Two critical factors, the platform competition among operators and the switching costs of subscribers, are highlighted in the convergence context. This study offers insights on the above issues and contributes to our understanding on mobile TV market with a characteristic of convergence between network and content. Some questions on the regulation are discussed as well.

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