Movie Factors Affecting Satisfaction of 3D Stereoscopic Movie Audiences

The purpose of this study is to examine factors that affect 3D stereoscopic movie audiences` satisfaction in Korea, and to provide strategic solutions to improve audiences` satisfaction. According to study about movie audiences` satisfaction, factors that affect movie audiences` satisfaction are separated to movie internal factors, movie environmental factors and movie audience factors. And leverage of movie internal factors is bigger than either. But 3D stereoscopic movie is different from ordinary movie in shooting, screening, seeing and recognizing method. So it is expected that movie environmental factors and audience factors` influence is bigger than internal factors. So this study carried out a survey targeting 3D stereoscopic audiences. Main result of this study are shown as follows. First, the method to reduce visual fatigue is necessary for satisfaction. Second, it is required that improvement method of seat arrangement to provide high quality 3D stereoscopic contents. Third, level of 3D stereoscopic movies` price need to adjust to valid level.