Examining Broadband Adoption Factors: An Empirical Analysis between Countries

This study explores influential factors of global broadband adoption. Adoption factors — such as platform competition, information and communication technology (ICT) use, content, broadband speed, income, population density, education, price, and local loop unbundling (LLU) — are examined. This study also assesses whether mobile broadband is a complement to or a substitute for fixed broadband. To examine influential factors of global broadband adoption, this study employs regression analysis and one-way ANOVA (Analysis of Variance). A total of 110 observations were employed for statistical analysis. The results of this empirical study show that platform competition, LLU, broadband speed, information and communication technology use, and content contribute to global broadband adoption. The impacts of platform competition are strong when market share of dominant technology and non-dominant technology is similar. This study also finds that mobile broadband is neither a complement nor a substitute for fixed broadband yet.

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