Pengembangan Sistem Promosi dengan Kombinasi Konsep CRM dan Penggalian Data pada P.T. Berdikari Indo Super Grosir

PT Berdikari Indo Super Grosir is a company which provide one stop shopping experience, especially in providing households and hardwares. Due to manual management of transactional data, there are some managerial problems exist. One of the problem is to provide effective marketing program for existing customers. In this research a Customer Relationship Management (CRM) datamining Web-based application is proposed to overcome the problem. The association rules algorithm is applied to construct relational promotional programs for various customer profiles. There are four customer profiles are explored in this project, i.e.: age, occupation, gender, and religion. Experimental results show that the association rules algorithm has a high potential to learnt customers' behaviour and is very promising as the backbone of the company's marketing system.