will remember a wide-ranging discussion of the role that easily accessible data could play in endeavors from scholarly publishing [3] to the creation of canonical product catalogs [4]. The authors argued there and subsequently [5] that an effective and flexible licensing framework is needed in moving forward. Paradoxically, we argue that you need to actively and consciously assert your desire that third parties be able to use data you place online in order for those 'visible' and 'accessible' data sets to be utilized most effectively. Significant progress has been made in the past twelve months, with engagement [6] from Creative Commons [7, 8, 9] and others [10] resulting in a license [11] and notion of 'community norms' [12] upon which all can build.