论文信息 - STRATEGIES OF VALUE PROPOSITION ON THE INTERNET

STRATEGIES OF VALUE PROPOSITION ON THE INTERNET

The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

Tymoteusz Doligalski | Tymoteusz Doligalski

[1] Daeryong Kim,et al. DEVELOPMENT OF E-BUSINESS MODELS WITH DIFFERENT STRATEGIC POSITIONS AND COMPARISON OF BUSINESS PERFORMANCES WITH THE MODELS , 2004 .

[2] Irvine Clarke,et al. Emerging Value Propositions For M-Commerce , 1970, Journal of Business Strategies.

[3] R. Amit,et al. Value creation in E‐business , 2001 .

[4] James A. Narus,et al. Customer value propositions in business markets. , 2006, Harvard business review.

[5] C. Prahalad,et al. The Future of Competition: Co-Creating Unique Value With Customers , 2004 .

[6] R. Kaplan,et al. Strategy Maps: Converting Intangible Assets into Tangible Outcomes , 2003 .

[7] David S. Evans. The Antitrust Economics of Multi-Sided Platform Markets , 2003 .

[8] Frank Kleemann,et al. Un(der)paid innovators: the commercial utilization of consumer work through crowdsourcing , 2008 .