Modélisation de la phase d'exploration du processus de conception de produits, pour une créativité augmentée

La recherche en conception de produits aboutit a des methodologies et des outils dans le but d'ameliorer innovation et creativite. Dans ce contexte, notre recherche propose un modele de la phase d'exploration du processus de conception de produits; bien que cruciales pour la suite du processus de conception, les phases amont etaient jusqu'a present peu decrites, en partie car elles impliquent des operations cognitives difficilement observables. Notre recherche s'est appuyee sur la mise en œuvre d'un protocole experimental compose de questionnaires, d'entretiens et de simulations d'activites de conception, realise avec la participation de designers professionnels. Cette demarche a permis de decrire les strategies de recherche d'informations et d'images par les designers dans la phase d'exploration du processus de conception et de montrer que le raisonnement creatif amont s'appuie principalement sur les informations visuelles. L'impact des images sur la creativite en design a ensuite ete etudie, en particulier en fonction du secteur d'influence de l'image (architecture, mode

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