The book publishing industry

Chapter 1 Book Publishing: An Introduction Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis Chapter 4 Business Operations Chapter 5 The Editorial Process Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs Chapter 7 Marketing and Selling Books Chapter 8 The Book Publishing Confronts the Twenty-First Century's Challenges Glossary Appendix Bibliography