Internet of Behaviours (IoB) and its role in customer services

Abstract Internet of Behaviours (IoB) aims to discuss how data are better understood and used to construct and promote new products from the view point of human psychology. The IoB can be used in a multitude of ways by public or private entities. This technology will become a compelling new marketing and distribution platform for companies and organisations worldwide. IoB platform allows developing an in-depth understanding of clients that every company needs. For example, IoB connects all cell phones in the app and can then see their errors and get visual recommendations on strengthening their swing and stroke. The interconnection of devices produces many new data points and extends from the Internet of things (IoT). Businesses collect information from customers through ‘sharing’ between connected devices, monitored through a single computer in real life. This paper is brief about the IoB and its role to fulfil customer requirements. This study also identifies and discusses IoB applications for better customer services. The aggregation of use and information from IoB devices gives helpful insight into consumers' comportments, desires, and tastes, something coined as a computer network. It encompasses many devices from phones to vehicles, exercise reloads, credit cards, to everything else literally connected to the Internet. Thus, The IoB's goal is to record, analyse, comprehend, and respond to all forms of human behaviour in a way that allows people to be tracked and interpreted using developing technology advancements and advances in machine learning algorithms.