RISK: PERCEPTION, ACCEPTANCE AND HOMEOSTASIS

Comme aucun comportement humain n'est parfaitement assure d'atteindre son objectif, tout comportement peut etre interprete comme relevant d'une prise de risque. Des notions telles que la perception du risque et la tolerance au risque sont par suite fondamentales dans l'approche du comportement, en particulier dans l'analyse des comportements sur la route et des facteurs d'accidents. Dans cet article, on presente les dimensions fondamentales de la theorie de l'homeostasie du risque (RHT) en montrant que cette theorie peut aider a rendre compte de la frequence des accidents et etre exploitee dans le cadre d'une strategie efficace de prevention. Des exemples empiriques prouvent le manque d'efficacite des solutions actuelles (techniques, educatives et judiciaires) dans la reduction du taux des accidents. Par contre, des campagnes motivantes bien concues en faveur de la securite peuvent reussir (et sont parvenues) a prevenir des accidents.

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