An integrated analysis of customer value and environmental burden for environmentally conscious design

Environmental problems, such as global warming have become more serious in the last two decades. For environmental sustainability, the production and consumption of artefacts should be reduced. According to this background, many environmentally conscious products/services are available in the market. However, these products/services are not necessarily acceptable to customers at present. A possible reason for this is that few ecodesign methodologies and tools have been successfully used to effectively incorporate customer needs. Eco-products/services must be environmentally friendly as well as conform to the customer requirements. This paper proposes a method for integrated product analysis from the viewpoints of environmental burden and customer value. The effectiveness of the proposed method is verified through its application.

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