Customer segmentation based on CLV and customer satisfaction

Customer segmentation is the important part of Customer Relationship Management.Previous literature have discuss Customer Lifetime Value(CLV)or Customer Satisfaction as the base of customer segmentation respectively.But few reviews have combined them to segment customer.Firstly,this paper elaborates why we use the two things as variable of customer segmentation.Secondly,this paper constructs the segmentation model combining CLV and customer satisfaction.Finally,this paper proposes several customer value promotion measures based on the model.