The Brisbane Media Map: Connecting Students, Industry, and University through Authentic Learning

How can an undergraduate course and its technology-integrated learning design strengthen the student- university-industry triad? This paper describes the Brisbane Media Map, (http://bmm.qut.edu.au), an authentic learning project in which undergraduate media students work as a team to design and populate an online directory of Brisbane's media sector. The paper focuses on the pedagogical design, assessment and management, and technological architectural of the Map Project and its implications for strengthening university- industrial relations in an urban area.