论文信息 - Reflections on “Consumer Preference Formation and Pioneering Advantage” - 字舞流文

Reflections on “Consumer Preference Formation and Pioneering Advantage”

The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.

Gregory S. Carpenter | Kent Nakamoto

[1] R. Schmalensee. Product Differentiation Advantages of Pioneering Brands , 1980 .

[2] W. J. Lane. Product Differentiation in a Market with Endogenous Sequential Entry , 1980 .

[3] C. Fornell,et al. Sources of Market Pioneer Advantages in Consumer Goods Industries , 1985 .

[4] M. Porter. Competitive Advantage: Creating and Sustaining Superior Performance , 1985 .

[5] Gregory S. Carpenter. Market pioneering and competitive positioning strategy , 1987 .

[6] Market Pioneering, Learning, and Preference , 1988 .

[7] Gregory S. Carpenter,et al. Consumer Preference Formation and Pioneering Advantage , 1989 .

[8] Kent Nakamoto,et al. Competitive Strategies for Late Entry into a Market with a Dominant Brand , 1990 .

[9] G. Kalyanaram,et al. Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective , 1992 .

[10] G. Tellis,et al. Pioneer Advantage: Marketing Logic or Marketing Legend? , 1993 .

[11] Gregory S. Carpenter,et al. Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes , 1994 .