Socio-informatics: identifying influential factors in digital elements

In the current era of Information Age, information plays an important role in influencing one's mind set, especially through the use of social media such as mobile phone, face book, emails and many more. As a powerful influential medium, the Web has been able to provide users with instant and global access to a massive amount of information. Since people are free to send and receive information, some of the information may be fake or intentionally used for immoral purposes. Nowadays, there are many cases where people take advantage of these social media to involve in activities that lead to crime cases. Information can be manipulated. Therefore, it is crucial to identify the influential factors within the information that affect users' minds. In digital communication, the conversation of these people take place without any support of physical movement like in face to face environment, hence, the strength of using digital elements appear to be effective in influencing people's perception. In this paper, we discuss our study on identifying influential digital elements in the information which is conveyed through digital communication. For finding such factors, each type of digital elements is examined in terms of its attributes and usage. Analyses are performed to investigate the strength of such digital elements by understanding the existing guidelines, psychological or mental models and theories. It is important to look into such models and theories to justify how digital presentation can relate to the human perception. By identifying the influential factors, information can be constructed using the effective digital elements so that the social media are used in a proper manner with good impacts in strategic communication.