The potential of converged mobile telecommunication services: a conjoint analysis

Purpose – Fearing that their voice and SMS business will be substituted by IP‐based services from internet companies, mobile operators are developing various IP multimedia subsystem (IMS) based technologies to enable richer communication services. They reason that since the new rich communication services – such as enhanced presence, group communication and seamless switching between devices and media types within the same communication session – provide secure and more reliable services than those offered by internet companies – Skype, Whatsapp and Google+, for instance – consumers will readily appreciate their services and consequently use them. This paper seeks to address these issues.Design/methodology/approach – To validate these claims, this study analyzes the results of a conjoint survey among 82 respondents in The Netherlands, France and Spain. Are users really willing to adopt these rich communication services and, if so, do issues like reliability, privacy and security impact their decision?Find...

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