Information Privacy in the Digital Era: An Exploratory Research Framework

Information privacy is at the center of discussion and controversy among multiple stakeholders including business leaders, privacy activists, and government regulators. However, conceptualizations of information privacy have been somewhat patchy in current privacy literature. In this paper we review the conceptualizations of information privacy through three different lenses (i.e., from the exchange, control and social contract views), and then identify alternative propositions related to factors that influence judgments about degree of privacy concerns. This exploratory research framework will serve as a starting point for further research.

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