Method for remotely controlling startup picture of television

The invention discloses a television capable of remotely controlling a startup picture and a control method thereof. The television comprises a customer information registration module used for entering the customer information at the front end, a customer information acquisition module which communicates with the customer information registration module and is used for acquiring the customer registration information, a startup picture modifying module used for modifying the startup picture according to the customer registration information and a startup picture switching module which is used for switching the startup picture modified according to the customer registration information when the television is started up. In the invention, a television system is controlled by adopting remote communication, and the aim of replacing different startup pictures according to different customers is realized; and besides, the cost is low, and the practicability of the television in the commercial advertisement field is greatly improved.