The Importance of Measurement Systems in the Search for Suitable Packaging Options

Packaging is one element that can promote improvements in sustainable and efficient management of supply chains. The main aim of this paper is twofold: Firstly, to identify the main systems for measuring and selecting packaging alternatives based on literature review. Secondly, to carry out a study in 70 Spanish Toy Manufacturers in order to identify if the adoption of these systems contributes to improve competitiveness and sustainability. The methodology used in this empirical analysis was an electronic questionnaire.

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