Proceedings Permanent Study Group:Public and Nonprofit Marketing

The current volume turns into account the most representative papers accepted and presented at the Permanent Study Group «Public and Nonprofit Marketing» of the 33rd Annual Conference of the European Group for Public Administration (EGPA), which was held in Bucharest during 7-10 September 2011 and was organized by the National School of Political Studies and Public Administration (NSPSPA). The contents of the papers reflect the preoccupations for developing the researches in the field of public and nonprofit marketing, new field of great interest, inserted recently on the agenda of EGPA Annual Conferences.The promoters of such researches are the Doctoral School in the Faculty of Public Administration and the International Association on Public and Nonprofit Marketing, whose Congress was held before EGPA Conference. The general aim of the EGPA Permanent Study Group on Public and Nonprofit Marketing (PSG XVI) is to encourage specific researches in this important field of the managerial and administrative sciences, to strengthen the trans-disciplinary context of the public administration studies as well as to consolidate the links between the fields of public administration, public management and economics/ public policies and public and nonprofit marketing.PSG XVI aims at providing a place for dialogue for academics, researchers and other specialists on the specific current topics of public and nonprofit marketing. Continuing this dialogue can be achieved by establishing networks, promoting joint projects as well as new research trends of the field-specific processes. As a field of study and research with a strong applicative feature, the Permanent Study Group will provide the framework in view to outline the best practices, case studies and comparative studies.At the same time, the Permanent Study Group can become an organizational center, important for making other existent organizational structures concerns more compatible and harmonized – networks, national and trans-national associations etc. – that aims at studying public and nonprofit marketing.Promoting high standards for research and broad dissemination of public and nonprofit marketing researches results also represent an important objective of the study group. Those objectives and action directions are in a continuous change related to the developments of public marketing in the international research.The guiding themes of researches for EGPA Conference in Bucharest comprised: marketing for public administration, reviving and reinventing public marketing, marketing fits Local, public market – homogenous or segmented?, social marketing, marketing and health institutions and social assistance, transferring public and nonprofit marketing best practices to South-Eastern Europe, the path to corporate social responsibility (CSR), marketing in nonprofit organizations, marketing and higher education institutions, marketing communication decisions – above (advertising) and below-the-line (promotion, PR) in public and nonprofit fields.In this context, the papers accepted and published in the current volume represent theoretical and empirical researches on concrete topics inscribing in the above themes. In fact, the standards for selection of papers by PSG XVI Scientific Committee have aimed the compatibility with the guiding themes as well as the clear focus of the authors’ contributions to the development of empiric researches in public and nonprofit marketing. The initiative of dissemination of the best papers presented at the conference was supported both by the research teams within the Faculty of Public Administration of NSPSPA and the National Authority for Scientific Research in Romania, which financed the publication of the current volume.It is also remarkable the creation in the framework of the Academic Public Administration Studies Archive (APAS) of a scientific community dedicated to public and nonprofit marketing, which comprises 191 papers, with authors from over 35 countries.The next editions of the volumes comprising papers presented at PSGXVI will contribute definitely to ensuring the sustainability for supporting the initiatives in view to promote the researches in public and nonprofit marketing.

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