Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets
暂无分享,去创建一个
[1] C. Fornell,et al. Evaluating structural equation models with unobservable variables and measurement error. , 1981 .
[2] S. O'Donohoe,et al. Why young consumers are not open to mobile marketing communication , 2007 .
[3] Amy Carroll,et al. Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand , 2007 .
[4] E. Nijssen,et al. On the use of 'borrowed' scales in cross-national research: a cautionary note. , 2003 .
[5] James C. Anderson,et al. STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .
[6] J. Steenkamp,et al. Assessing Measurement Invariance in Cross-National Consumer Research , 1998 .
[7] Mark Aakhus,et al. Perpetual Contact: Mobile Communication, Private Talk, Public Performance , 2002 .
[8] Berit Skog. Mobiles and the Norwegian teen: identity, gender and class , 2002 .
[9] L. Hayduk. Structural equation modeling with LISREL , 1987 .
[10] Alessandro Acquisti,et al. Information revelation and privacy in online social networks , 2005, WPES '05.
[11] F.J.R. van de Vijver,et al. Methods and Data Analysis for Cross-Cultural Research , 1997 .
[12] S. Sundqvist,et al. The effects of country characteristics, cultural similarity and adoption timing on the diffusion of wireless communications , 2005 .
[13] Maria Madlberger,et al. Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents , 2005, Proceedings of the 38th Annual Hawaii International Conference on System Sciences.
[14] Viswanath Venkatesh,et al. Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model , 2000, Inf. Syst. Res..
[15] Donna L. Hoffman,et al. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach , 2000 .
[16] Edward C. Malthouse,et al. Moving interactive marketing forward , 2006 .
[17] Thomas F. Stafford,et al. Determining Uses and Gratifications for the Internet , 2004, Decis. Sci..
[18] R. Bagozzi,et al. On the evaluation of structural equation models , 1988 .
[19] S. Barnes,et al. Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study , 2005 .
[20] Naresh K. Malhotra,et al. Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model , 2004, Inf. Syst. Res..
[21] G. Hofstede,et al. Culture′s Consequences: International Differences in Work-Related Values , 1980 .
[22] Stuart J. Barnes,et al. Mobile marketing: the role of permission and acceptance , 2004, Int. J. Mob. Commun..
[23] Per E. Pedersen,et al. Intentions to use mobile services: Antecedents and cross-service comparisons , 2005 .
[24] Barbara M. Byrne,et al. Cross-Cultural Comparisons and the Presumption of Equivalent Measurement and Theoretical Structure , 1999 .
[25] Candice R. Hollenbeck,et al. An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising , 2007 .
[26] Andrew J. Rohm,et al. Consumers' Protection of Online Privacy and Identity , 2004 .
[27] Carolyn A. Lin. Standpoint: Looking back: The contribution of Blumler and Katz's uses of mass communication to communication research , 1996 .
[28] Kenneth L. Kraemer,et al. The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business , 2006, Manag. Sci..
[29] Alvin J. Silk,et al. The Emerging Position of the Internet as an Advertising Medium , 2001 .
[30] S. Hunt,et al. The Commitment-Trust Theory of Relationship Marketing , 1994 .
[31] F. Sultan,et al. Placing Trust at the Center of Your Internet Strategy , 2000 .
[32] Heikki Karjaluoto,et al. Factors influencing consumers' willingness to accept mobile advertising: a conceptual model , 2005, Int. J. Mob. Commun..
[33] B. Byrne. Structural Equation Modeling with LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, and Programming , 1998 .
[34] Fred D. Davis,et al. User Acceptance of Computer Technology: A Comparison of Two Theoretical Models , 1989 .
[35] James C. Anderson,et al. An approach for confirmatory measurement and structural equation modeling of organizational properties , 1987 .
[36] I. Ajzen,et al. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .
[37] Gordon C. Bruner,et al. Explaining consumer acceptance of handheld Internet devices , 2005 .
[38] P. Bentler,et al. Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives , 1999 .
[39] Eija-Liisa Kasesniemi,et al. Mobile culture of children and teenagers in Finland , 2002 .
[40] A. Herrmann,et al. The Social Influence of Brand Community: Evidence from European Car Clubs , 2005 .
[41] Margherita Pagani. Determinants of adoption of third generation mobile multimedia services , 2004 .
[42] Patrick Barwise,et al. Permission-based mobile advertising , 2002 .
[43] Shin Dong Kim,et al. Korea: personal meanings , 2002 .
[44] Fred D. Davis. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..
[45] Le Nguyen Hau,et al. Preferred Appeals as a Reflection of Culture: Mobile Phones Advertising in Vietnam , 2007 .