The Effect of Race and Expertise on Source Credibility Ratings While Considering Resumes

The author investigated the impact of race and expertise on source credibility ratings. A 3 (Black, White, and no portrayal of race) × 2 (technical competence; high versus low) × 2 (practical competence; high versus low) factorial design was used, with credibility ratings as the dependent variable. Credibility ratings were analyzed with a technical competence (high vs. low) × practical competence (high vs. low) × race (White, Black, no picture) between participants' factorial analysis of variance. Measures of expertise were significantly correlated with credibility ratings. Race did not play a significant role on measurement of credibility. As credibility ratings increased, the recommendation to interview the candidate also increased. Implications and recommendations were discussed.

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