论文信息 - New Product Performance and Product Innovation Strategies - 字舞流文

New Product Performance and Product Innovation Strategies

Robert G. Cooper | R. Cooper

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[3] Robert G. Cooper,et al. The Strategy‐Performance Link in Product Innovation , 1984 .

[4] Robert G. Cooper,et al. The impact of new product strategies , 1983 .

[5] B. Gold. Rediscovering the technological foundations of industrial competitiveness , 1980 .

[6] Robert G. Cooper,et al. Identifying industrial new product success: Project NewProd , 1979 .