Design for teaching and learning

In this paper, we will present some prospective ideas which should allow firms' strategic positioning of the market by using knowledge as a key strategic leverage. These ideas are focused on new knowledge creation and preservation, for customers as well as firm's employees. To do so, a generic framework is proposed containing a macro-model and a set of micro-models mapping knowledge elements and their dependencies. These models together are necessary to analyze the knowledge situation of the firm and to conceive a roadmap for future trainings of various employees of the firm during the lifecycle of a product. These concepts are illustrated through a small part of a study case.