A simple synthesis of dipolar one- and two-dimensional chromophores bearing two or three 4H-pyran-4-ylidene moieties is reported. Whereas the pyranylidene fragments acting as donors are proaromatic, the spacer one is not. In the linear derivatives, chain elongation gives rise to a sharp increase in the second order nonlinear optical responses, but some V-shaped derivatives display first hyperpolarizabilities (beta) lower than those of their linear analogues. This uncommon feature lends experimental support to previous theoretical studies on the relative contribution and sign of the beta-tensor components.