论文信息 - Marketing in eWorld Era: Opportunities, Challenges and Dilemmas

Marketing in eWorld Era: Opportunities, Challenges and Dilemmas

The paper discusses the problem of impact of electronic environment on marketing process. In the first part, utilization of various tools and techniques is presented and analyzed. Second part of the paper is focused on challenges emerging in the new ereality. Next part briefly discusses opportunities arising for marketers with electronic environment development. Finally conclusions are provided.

Janusz Wielki

[1] A. Ranchhod. Ethical Marketing for Competitive Advantage on the Internet , 2001 .

[2] George Smith. The New Marketing Era , 1999 .

[3] Arnold Kamis,et al. Electronic marketing , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[4] Janusz Wielki. Consumers In The Marketspace - The Ethical Aspects Of Electronic Commerce , 2001 .

[5] Eileen P. Kelly,et al. Ethical and online privacy issues in electronic commerce , 2000 .

[6] Możliwości wykorzystania koncepcji marketingu 1:1 w instytucjach finansowych , 2001 .

[7] Claire Gauzente. Ethical Marketing for Competitive Advantage on the Internet , 2003 .