Exploring Creativity Support for Concept Art Ideation

Creatives often struggle with fixation on a narrow set of ideas. There is potential for co-creative systems to stimulate creatives in new and powerful ways. We sought to lay a foundation for such systems with an exploratory study. We recruited 20 university students and asked them to rapidly draw a series of creature concepts with two technology probes, one of which generates ambiguous stimuli from user strokes. We analyzed the 240 sketches visually and discovered that while most participants were fixated on humanoid forms, those that began sketching with the ambiguous stimuli first were provoked to explore more unusual varieties (p < 0.01). We also interviewed participants and used thematic analysis to analyze the data. While some participants resisted the partial loss of control and freedom, most believed the stimuli encouraged more divergent exploration and holistic thinking, and they acknowledged their potential benefit in the earliest stages of the ideation process.

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