论文信息 - I'd Like to Teach the World to Think: Mind Genomics, Big Mind, and Encouraging Youth

I'd Like to Teach the World to Think: Mind Genomics, Big Mind, and Encouraging Youth

At the time of this writing, 2017, there is noticeable reduction in the perceived ability of people to think critically. Both the popular press and the scientific/professional literature recognize this worldwide drop. This chapter presents the use of experimental design of ideas, conjoint measurement, originally a tool used in marketing, as a tool to inspire creative thinking. The chapter presents the approach and application of conjoint measurement as a tool for discovery, and then delineates a new computer APP, Big Mind, as user friendly to enhance critical thinking. Big Mind embodies conjoint measurement to help researchers study topics, uncover new substantive findings, and learn to think critically as an outcome from the process. I’d Like to Teach the World to Think: Mind Genomics, Big Mind, and Encouraging Youth

Jyotsna | Howard Moskowitz | Andi Sciacca | Andrew Lester

[1] Sebastiano Porretta,et al. Concept Research in Food Product Design and Development , 2005 .

[2] Nadine Schuurman,et al. Tweet Me Your Talk: Geographical Learning and Knowledge Production 2.0 , 2013 .

[3] Philippe Cattin,et al. Commercial Use of Conjoint Analysis: An Update , 1989 .

[4] R. Luce,et al. Simultaneous conjoint measurement: A new type of fundamental measurement , 1964 .

[5] Paul E. Green,et al. Segmenting Markets with Conjoint Analysis , 1991 .

[6] Howard R. Moskowitz,et al. Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry , 2001 .