Getting an angle in advertising: The effect of camera angle on product evaluations.

Two studies explored how and why the camera angle used to photograph products in ads may affect viewers’ product evaluations. The findings suggest that such camera angle effects are likely to emerg...

[1]  G. Lakoff,et al.  Metaphors We Live By , 1980 .

[2]  Shelly Chaiken,et al.  Attitudes and Attitude Change , 1987 .

[3]  C. F. Kao,et al.  The efficient assessment of need for cognition. , 1984, Journal of personality assessment.

[4]  Joan Meyers-Levy,et al.  The Influence of Message Framing and Issue Involvement , 1990 .

[5]  Robert K. Tiemens.  Some relationships of camera angle to communicator credibility , 1970 .

[6]  S. Chaiken.  Heuristic versus systematic information processing and the use of source versus message cues in persuasion. , 1980 .

[7]  R. Hogarth,et al.  Decision Making under Ambiguity , 1986 .

[8]  Suzanne R. Pallak.  Salience of a Communicator's Physical Attractiveness and Persuasion: A Heuristic Versus Systematic Processing Interpretation , 1983 .

[9]  D. Shaw,et al.  Judging people in the news — unconsciously: Effect of camera angle and bodily activity , 1973 .

[10]  Eugene Borgida,et al.  Personal involvement: An examination of processing differences. , 1986 .

[11]  Joan Meyers-Levy,et al.  Priming Effects on Product Judgments: A Hemispheric Interpretation , 1989 .

[12]  Richard Staelin,et al.  The Information Processing of Pictures in Print Advertisements , 1983 .

[13]  Andrew W. Ellis,et al.  The Psychology of Language and Communication , 1985 .

[14]  Morris B. Holbrook,et al.  Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations , 1981 .

[15]  J. Cacioppo,et al.  Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .

[16]  Eugene Borgida,et al.  Personal involvement and the robustness of perceptual salience effects. , 1983 .

[17]  R. Kraft,et al.  The influence of camera angle on comprehension and retention of pictorial events , 1987, Memory & cognition.

[18]  Ivan L. Preston.  The FTC's handling of puffery and other selling claims made "by implication" , 1977 .