The Flow of Information: Features and Models of Networked Public Communication

Chapter 5 illustrates the features and models of information flow in networked public communication from the micro-perspective. Information flow in networked public communication is always under certain control of different levels; and the result is not only decided by the subject—the networked user—but also the interaction and its result of various social forces. Through discussion on six cases, this chapter discovers some rules and features of information flow in networked public communication, and then concludes its models.