Mood and memory for tightly organized social information

The frequently cited finding that mood-congruent information can be better recalled than mood-incongruent information is tested using categorically organized stimulus material which imposes a systematic structure on the recall process. A target person was described with respect to six categories of social behaviour, with predominantly desirable behaviours in some categories and predominantly undesirable behaviours in others. Participants were induced either an elated mood state or a neutral state using Velten's procedure. Instructions (impression formation versus memory) were also manipulated. Although the mood manipulation apparently worked and did influence the impression judgments of the target person, it did not selectively facilitate the recall of mood-congruent material, neither at the level of specific items nor at the categorical level. However, when only deviating behaviours are considered which do not fit the structural constraints, mood-congruent information is indeed better recalled. To interpret these results, it is argued that the manifestation of mood effects depends on the restrictions of different tasks or response modes. Three other findings were obtained: Superior recall of redundant, structurally consistent information compared with deviating information; an advantage of positive over negative information which is confined to the impression formation condition; and, surprisingly, an incongruency effect for the encoding mood which may reflect the deeper processing of incongruent material.