Presidents have become their parties' chief fund-raisers and thus have the capacity to further their parties' collective fortunes by imposing a more efficient distribution of campaign resources than might otherwise prevail. In order to succeed, presidents must, first, accurately target their efforts where they will best improve candidates' prospects for winning seats, and second, either directly or indirectly (through signaling to other donors) generate sufficient new resources to affect the election outcome. Analyses of Bill Clinton's extensive fund-raising efforts during the 1999-2000 election cycle confirm that presidents can indeed use their unmatched fund-raising ability to help their parties win congressional contests they might otherwise lose. But analysis of the Clinton record also shows that presidential fund-raising activities may be shaped by other purposes that lead to a distribution of effort that is suboptimal for the party.
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