Employee Experience Management of Convenience Store in Beijing

This article explores the occupational experiences of convenience store frontline service employees in Beijing. The results of our in-depth interview illustrate that there are some human factor issues in the experience of the employees, such as material handling, graveyard shift, ease of being injured, low salary, lack of career perspectives and unfair rules. We suggest that future researches should pay more attention to improve the experience of the employees, as their experience is directly related to their interaction with the customers as well as the service satisfaction of the customers.