How MyData is Transforming the Business Models for Health Insurance Companies

This paper discusses the potential impacts of MyData in healthcare business, more precisely occupational health insurance companies, and how the coming of MyData will transform the business models and the whole logic of value creation and capture of health insurance businesses. These companies have traditionally acted alone and relied on organization-centric business models. Through an empirical study, we demonstrate how these organizations are now heading towards acting as active members of collaborative health service ecosystems.