Managing the Airlines in the 1990s

At present, the domestic airline industry is in turmoil. Industry watchers have witnessed the demise of two major airlines (Braniff and Continental) followed by their subsequent rebirth, and the default of Air Florida. United has purchased the Pacific routes of Pan Am. TWA is buying Ozark, its principal competitor in its St. Louis hub. Likewise, Northwest has made a bid to buy its principal competition (Republic) in its Minneapolis/St. Paul hub.