SUPPLY CHAIN INTEGRATION: THE KEY TO MERGER SUCCESS.

SUBTITLE: WHY DO SO MANY MERGERS FAIL TO PRODUCE THE POSITIVE RESULTS EXPECTED OF THEM? MAYBE IT HAS SOMETHING TO DO WITH THE SUPPLY CHAIN. NEW RESEARCH, IN FACT, SHOWS A DIRECT AND COMPELLING CORRELATION BETWEEN HOW EFFECTIVELY THE SUPPLY CHAINS OF THE MERGED COMPANIES ARE INTEGRATED AND HOW SUCCESSFUL THE MERGER IS. TO ENSURE THAT THE INTEGRATION GOES SMOOTHLY, SUPPLY CHAIN MANAGERS NEED TO PLAY A LEAD ROLE IN ALL STAGES OF THE MERGER PROCESS.