Analysis of Brockmann’s Posters Based on Geometry of Design

Josef Müller-Brockmann was a Swiss graphic designer and teacher, who is famous of his use of typography. This paper systematically analyzes his six poster works from the perspective of design geometry. The posters’ titles are ‘Junifestkonzert’,‘Tonhalle Quartett’,‘Der Nussknacker’,‘Musica Viva’,‘Helmhaus Zurich’ and ‘Protegez L Enfant’. In these posters, different geometric elements are used in delicate, planned ways to express specific themes. Format, proportion and scale are the main focus of the analysis. Auxiliary lines are used to show how geometry is used to create beautiful art. This paper is intended to help designers understand the ways in which geometry can be applied to graphic design, creating works with strong visual dynamics and easily recognized focal points.