Data Mining Your Website

From the Publisher: The first book on the data technique defining next-generation Web marketing. This exciting book explains how companies of all sizes can use tools and techniques to analyze and benefit from one of their most valuable new sources of marketing information - usage data from a Web site. Data Mining Your Web Site both explains data mining technology, techniques and tools and shows readers how to apply these methods in order to design a Web site that better targets potential customers. Readers will understand how data mining technologies and approaches are the foundation for the new field of Web-based one-to-one marketing and selling. This innovative book will help Web developers and marketers, webmasters, and database developers harness powerful new tools.