Development and Testing of an E-Commerce Web Site Evaluation Model

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively influence the user purchasing process via the Internet. In order to achieve this aim, the technology acceptance model was adapted for pertinent theoretical references about consumer behavior on the Web. The model developed was then tested and validated through a structural equation modeling approach. An empirical analysis of the CD e-retailing industry in Brazil was then conducted. The study concludes that, for the electronic commerce of CDs, ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing intention.

[1]  Raymond K. Wong,et al.  A Lightweight Mobile Framework for Business Services , 2005 .

[2]  Edward J. Garrity,et al.  An Extrinsic and Intrinsic Motivation-Based Model for Measuring Consumer Shopping Oriented Web Site Success , 2007, J. Electron. Commer. Organ..

[3]  K. Ganesh,et al.  Genetic Algorithm to Solve Multi-Period, Multi-Product, Bi-Echelon Supply Chain Network Design Problem , 2009, Int. J. Inf. Syst. Supply Chain Manag..

[4]  Vincent Homburg.  A Comparative Account of Joined-Up Government Initiatives in Dutch and Belgian Social Security , 2007 .

[5]  Kwasi Boateng,et al.  Open Source Community Portals for E-Government , 2006 .

[6]  Wen-Chen Hu,et al.  Selected Readings on Electronic Commerce Technologies: Contemporary Applications , 2008 .

[7]  Mehdi Khosrow-Pour,et al.  Encyclopedia of E-commerce, E-government and Mobile Commerce , 2006 .

[8]  Nicole B. Koppel,et al.  InformatIon SyStemS In the ServIce Sector , 2010 .

[9]  Deborah A. Cronau,et al.  Internet Management Issues: A Global Perspective , 2003 .

[10]  Darko Galinec,et al.  Procurement Business Service Modeling in Service-Based Process Architecture of Equipping System , 2009, Int. J. Inf. Syst. Serv. Sect..

[11]  George Peters.  Banks and financial consulting in the internet age , 2002 .

[12]  Barin Nag,et al.  Intelligent Systems in Operations: Methods, Models and Applications in the Supply Chain , 2010 .

[13]  B. Corbitt,et al.  A model for culturally informed web interfaces , 2002 .

[14]  Christopher G. Reddick,et al.  Electronic Commerce and the State Sales Tax System: An Issue of Tax Fairness , 2006, J. Electron. Commer. Organ..